News Archive: 8/8/14

Canton's Pagan Embraces Technology in House Primary Win

8/8/14

Excerpted from the Canton Observer

Kristy Pagan has credited political technology and social media for helping her cross the finish line and become the Democratic nominee in the State House 21st District race.

Pagan and her campaign workers used the latest political tools to draw her closer to voters and sharpen her focus on issues they deemed important as they cast their ballots.

"Part of our campaign mission was to be smart, efficient, and effective," Pagan said.

It paid off.

SHARP FOCUS

Pagan used MiniVAN, a smart phone app developed by NGP VAN, Inc., billed as the world's largest provider of voter contact technology. MiniVAN allowed Pagan's campaign, for free, to tap into a Democratic database that pinpoints where known voters live.

"Instead of having piles of paperwork," she said, "it was all streamlined."

Pagan and her campaign workers could quickly cover more territory while using smart phones to accumulate comprehensive notes of what voters deemed important. She said the data led to better coversations when she made subsequent visits to the same households.

"I wanted to make sure I was having meaningful conversations with people," Pagan said

SOCIAL MEDIA

She also incorporated social media - Twitter, Facebook, and Instagram - into her campaign, tools she believed also made a difference.

"I do think it made a difference, because people felt connected to the campaign even if they were not necessarily on the ground (campaigning)," Pagan said.

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